About

They say: “Clothes mean nothing until someone lives in them”. With this philosophy, a unique initiative - TribAttire : Magic of Weaving - was taken in 2020. When apparel industry was facing the toughest time during the worldwide pandemic, clothing labels were crying for survival, a Delhi based former journalist, Dolonchapa Bhattacharyya launched her label 'TribAttire:Magic of Weaving'. Absorbing the wear and tear of the social fabric during her stint as a journalist, TribAttire’s Founder and Creative Head, Bhattacharyya has enriched her understanding of the rich ethnic fabrics of Indian tribals.